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| Why Mexicans Don’t Drink Molson: Rescuing Canadian Business from the Suds of Global Obscurity
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| Andrea Mandel-Campbell |
| Douglas & McIntyre |
| ISBN: 9781553654063 Paperback (August 2008) |
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| The author argues that Canada has all the makings of a global leader, yet it has opted to become a laggard, frittering away its jackpot of rich resources rather than building viable multinationals that are ultimately the country’s best defence in a globalized world. She interviews some of Canada’s leading executives and behind-the-scenes movers and shakers to reveal the hidden challenges to Canada’s global success and the perils of continued complacency. The book also serves as a guide for innovative competitiveness, helping to identify the nation’s previously underestimated assets and abilities. |
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Category: History and Current Affairs |
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